Metal Roofs-The Right Choice

There are two facts that cannot be disputed relative to the usage of metal for the roof of your home or business.  The first is that The Metal Roofing Association (MRA) has reported that non-metal roofs last 17 years on average, but metal roofs can last a lifetime. Though higher in initial costs, they can boost homes’ resale value and cut homeowners’ insurance premiums in some states by up to 35 percent.  The second is The Metal Construction Association (MCA) has produced a study that found that certain metal roof systems can last at least 60 years, meaning they do not require replacement during a commercial building’s service life.

What do we know about metal roofs?  Metal roofing systems do not rot, warp, crack or break. They are also superior to conventional roofing systems in standing up to extreme weather with great finish warranties and guarantees to warranty in high winds-an important factor of roofing systems in Micronesia.  Metal roofs last two to three times longer than ordinary roofs, meaning they can last 40 to 60 years or longer, according to both the MRA and MCA.

The MCA holds that  the expected service life of an unpainted 55% Al-Zn coated steel (known by many trade names throughout the world, principally GALVALUME® and Zincalume® in the United States) standing seam roof constructed today in a wide range of environments using best practices can be expected to be in excess of 60 years, a value that equals the assumed building service life as described in the US Green Building Council’s Leadership in Energy and Environmental Design building rating program, Version 4. The study also confirmed that these types of metal roofs resist corrosion even in "weak" spots, such as sheared edges and panel profile bends. Inspections showed an absence of significant red rust after up to 35 years, indicating exceptional corrosion resistance in areas susceptible to exhibiting the first signs of corrosion.

While we would be the first to ask you to make the switch, it is clear that one thing needs to be done to protect these investments over time-maintenance.  All roof systems require a regular maintenance program to annually clean off debris and to inspect the condition of the roof in order to achieve the kind of service lives reported in this blog post.  While  steel standing seam roof systems were projected to last up to 60 years, components such as fasteners may need to be replaced during the roof life, but this represents significantly less than 20% of a total roof replacement cost.

To find out more about how GET, LLC, through our metal building partner Fabral can help with your next steel building or aluminum roofing project, give us a call at 671-483-0789 or our website at www.get-guam.com for more information.    

Dealing with Price Resistance-Our Friends at Savoy Share a Simple System to Address The Four Types of Buyers

Savoy Contract Furniture has been a great partner to GET, LLC.  They were the first company we engaged as we set out on this adventure that is a small business.  To develop further business, some words of wisdom from the Pennsylvania team that we wanted to share with you relative to buyers-without whom we would not have sales.

"There are all kinds of buyers out there, but you can break them down into four types. Follow this simple system to turn price objections into opportunities to close.

The Expert knows the price of everything - and the value of nothing.  First, have the customer reiterate what he wants most from his furniture. Then, add each feature step-by-step, matching it with the value it creates for your customer:

• Construction - reduce maintenance costs 
• Style - attracted to a unique look.
• Warranty - no worries, we'll take care of it - fast!
• Service - use a personal approach

The Victim is afraid he's paying too much for everything - and that his boss is going to find out.  Take away features until he's either ready to buy, or until he starts telling you to "add them back in".  If he insists on comparing our value with the competition, subtract what your customer isn't getting from the competition, point-by-point:

• Materials - If we used lower grade materials we could lower the price.
• Construction - If we built it to only last 5 years we could lower the price.
• Delivery - If we extended our lead times we could lower the price. Our price includes the features your customer probably likes most about your product.

The Flea Market Buyer believes that everything is negotiable and value is established only after he gets a better price.  Multiply the value of what you're selling by the intangibles:

• Reputation - is everything. We stand behind our products and our customers attest to that.
• Our Experience - years of insight is engineered into our products.
• Quality - Many of our customers experience up to an 80% reduction in furniture maintenance costs when they install our  product.  Bargain hunters will recognize value, if you make them face the facts.

Mr. Apples and Oranges is always comparing prices between products which have no basis for comparison.  This customer breaks down benefits into smaller units, dividing by time periods.

Bottom line? The incremental cost can be translated into real value and is easier for the customer to relate to.

For more on how GET, LLC through our friends at Savoy Contract Furniture and teaming partner American Hotel Register can assist you with your specific FF&E needs- please check out our website at www.get-guam.com or give us a call at 671-483-0789 to discuss the best solution for your facility.  All the solutions are Made in America!