GET, LLC, through our relationship with Metal Construction
Resources, LLP and MCR Guam want to congratulate Texas-based NCI Building
Systems who was named recently as Marketer of the Year by the Houston Chapter of the American Marketing Association.
MCR is a Ceco Builder who is key part of the NCI Family.
This is a big deal.
NCI was chosen for the honor ahead of 145
companies. The reason for the honor:
"NCI Building Systems stood out due to its impressive
results and measurable accomplishments throughout 2012. Despite lackluster
economic conditions and nominal growth in the U.S. non-residential construction
market last year, NCI and its 20 brands significantly out-performed market
growth, generating year-over-year revenue growth of 20 percent. Much of this
growth is attributed to a focus on market segmentation that has effectively
aligned sales and marketing in support of well-orchestrated growth initiatives."
As a fan of the top marketing efforts of the Nation's leading
companies, I think NCI's initiatives that led to the winning of the award are
pretty innovative including there efforts this past year in conducting customer
research to develop a new "Preferred Customer Financing Program," and
developing a customized marketing forecast management system that came within
four percent accuracy by year end.
This says to me that the steel buildings industry is doing
very well. As an alternative to concrete
in this part of the world, I would suggest taking another look at steel. It is more economical. It meets the wind and
seismic codes for the Western Pacific.
It is a great building solution.
Good job NCI.